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Instead, Apple’s main focus - at least for now - will be helping other people sell streaming video subscriptions and taking a cut of the transaction.

One thing Apple won’t do is unveil a serious competitor to Netflix, Hulu, Disney, or any other entertainment giant trying to sell streaming video subscriptions to consumers. After years of circling the TV business, Apple is finally ready to make its big splash: On Monday it will unveil its new video strategy, along with some of the new big-budget TV shows it is funding itself.